Twitter’s Coffers are Growing Through Partnerships

     

     The article “Twitter Partners With BBC America to Promote Branded Video” by Seth Fiegerman takes a closer look at a BBC America tweet that revealed that the television broadcaster has partnered with Twitter in order to offer “tweet” branded videos that directly coincide with a television series.  Although Twitter and BBC America declined to provide any further information regarding the new partnership, previous partnerships between Twitter and other television broadcasters can provide likely insight into the naure of the partnership. 

Smoking Gun

     During March Madness, Twitter partnered with Turner Broadcasting to deliver instant replay video clips from March Madness men's basketball games, and the partners earned revenue by selling advertisements with the video clips.  Towards the end of 2012, Twitter had a similar deal with ESPN and Ford, where clips of college football games were made available via Twitter.  The increasing frequency in which Twitter is entering partnerships with television broadcasters suggest that Twitter is becoming increasingly comfortable with a partnership arrangement, and that this arrangement will likely increase in frequency moving forward. 

The original article by Seth Fiegerman can be found at http://mashable.com/2013/04/19/twitter-bbc-america-videos/