Social Media: Say Hello to Hollywood

Many industries could benefit by using certain social media platforms in one way or another, and Hollywood has taken this heart.  The movie industry uses multiple mediums to advertise their up and coming films, but movie trailers have always stood out as their most effective marketing tool.  YouTube in particular is proving to be a very valuable asset to Hollywood at large.  YouTube essentially functions as a giant movie trailer repository that allows consumers to connect with movie studios in the virtual area they already inhabit.

For some light hearted laughs, consider "Grown Ups 2"  

I myself enjoy routinely checking out videos on YouTube, and during the course of my perusing, I often come across coming soon movie trailers.  This allows me and people like me to watch movie trailers on our own time, and in many cases, consumers come across trailers that they would have never seen otherwise.  Movie studios certainly pay to have trailers aired on television, but people routinely flip through commercials or skip them by recording shows (I do this...).  There are many times that I see what looks to be an interesting trailer on TV, but I end up catching it on the tail end and miss out on most of the content.

In the mood for a disturbing trailer, check out "Insidious 2"

Earlier today, I decided to briefly peruse YouTube and I came across a trailer for Insidious 2.  For those scary movie fans out there, you no doubt remember the first movie, and based on the trailer, you will want to see the sequel.  I’m kind of iffy on scary movies myself, but I decided to check out the trailer, and am actually considering seeing the movie now. 

This isn’t the first or the last time Hollywood has caught my interest on YouTube.  Just last week I was fooling around on YouTube and decided to check out a movie trailer I had been hearing about.  The movie is called “The Purge” and I was able to check out multiple trailers on YouTube.  Based on that viewing selection, more trailers were recommended and I seriously spent thirty minutes checking out trailers.  Hollywood has done what any good company should do, and that is reach consumers where they live and play. 

Like creepers in mask, watch "The Purge" trailer

What do all of you think about Hollywood’s focus on social media, and can you think of some other industries that have effectively harnessed it?

Tweens are fired up for "Hunger Games: Catching Fire"